EU Cookie Law
A new law on cookies demands that you, as a website user, are given the opportunity to understand how cookies are used on our websites and consent to cookies being stored on your computer (laptop/mobile/tablet).
What are cookies?
A cookie is a small text file, typically of letters and numbers, downloaded to your computer when you access websites. Typically, they contain the following information: a site name and unique user ID, the duration of the cookie’s abilities and effects, and a random number. As a rule, cookies cannot be used to reveal your identity or personally identifying information.
Generally, the role of cookies is beneficial, making your interaction with frequently-visited sites smoother with no extra effort on your part. Without cookies, online shopping would be much harder. Without cookies, some websites will become less interactive with the cookie option turned off.
When we send our email newsletters, we use web beacons to keep track of how many recipients have opened their emails. Web beacons are tiny, invisible graphics placed at the bottom of HTML emails. Each time the email is displayed in the recipient’s inbox, that graphic gets downloaded from a server, which is tracked as an “open”.
More information can be found here: ICO – New EU cookie law (e-Privacy Directive)
and here: All About Cookies website.